![]() ![]() ![]() If you have any further questions or need assistance, our dedicated support team is always here to help. ![]() We hope this overview clarifies our pricing structure. Please note that marketing, utility, and authentication conversations are not included in the free tier. 1000 Free Service Conversations Per Monthįor your convenience, each WhatsApp Business Account receives 1,000 free service conversations per month across all business phone numbers. Multiple conversations can occur in certain situations, such as sending a template message of a different category within 24 hours. Service Conversations: A new conversation is opened when there is no existing open conversation between you and the customer.Ĭonversations have a duration of 24 hours, except for free-entry point conversations, which last 72 hours.Marketing, Utility, and Authentication Conversations: A new conversation is opened only if no open conversation of that category exists between you and the customer.Service Conversations: Use free-form messages specifically for customer service.Ī conversation is opened when you send an approved template message or a free-form message under specific conditions:.Marketing, Utility, and Authentication Conversations: Use approved template messages for these categories.To start a conversations, consider the following: Authentication: Verifying users with one-time passcodes during the login process.Utility: Facilitating specific requests or transactions, providing updates on ongoing transactions.Marketing: Promotional messages, informational updates, or invitations for customer response or action.Here's a quick overview of the conversation categories: Update: WhatsApp now charges per conversation, and there are 4 types of concersations.Ĭonversations are 24-hour message threads between you and your customers, initiated when your messages are successfully delivered.ĭepending on the kind of conversation, WhatsApp will charge you differently. This means you can exchange several messages with your users within the 24-hour window. So, you are charged once for a 24-hour conversation with your customer. Let's delve deeper into how this model of pricing works. So now, you are no longer charged for individual notifications but entire conversations. But since February 2022 WhatsApp Business API price has been based on conversations. Till the beginning of the year, WhatsApp Business API charged for each notification. The pricing of the WhatsApp Business platform has been evolving over time. Breakdown of WhatsApp Business API Pricing Keep reading to know how exactly this works. To sum it up, both WhatsApp and your Business Solution Provider will charge you for using WhatsApp API. Some providers like DelightChat helps you get access to WhatsApp API at no additional cost. ![]() This is a pretty common practice among many solution providers. It is not unlikely that solution providers charge a fee for setting up, along with some additional cost per message. These Business Solution Providers are charged by WhatsApp Business and they, in turn, charge you for the service, inclusive of an additional fee of their own. For starters, did you know that WhatsApp does not give you, the end-user direct access to their API? That’s right, you will have to go through a WhatsApp Business Solution Provider to get a WhatsApp API account. ![]()
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